Play SkyRadio with JW Player

I would like to use the JW Player to play one of these streams from SkyRadio:

http://ift.tt/1Cs9gSp
http://ift.tt/1Cs9gSr
http://ift.tt/1AT9mP3

I have tried to look at the document all yesterday but no lucks http://ift.tt/1Cs9ed9

Hope anybody can help. Thanks in advance.